Does Wearing Red Make Women Seem More Attractive?

Before an outing most people labor over their attire, and there seems to be no easy answer... until now.

It appears that men find women more attractive when they are either framed by, or wearing, the color red. Evolutionary psychologists derive this behavior from our primate ancestors as they become conspicuously red during ovulation -- signaling a good time for interested males to attempt to mate with the ovulating female. Hm.

There's a link to the full text of the paper at the bottom of the article.